When people ask ‘What is executive coaching?’ it can be difficult to answer concisely. Executive coaching, or leadership development, covers a wide array of practices but, at its simplest, the purpose is to provide training and support for potential executives. Sometimes it takes the form of mentorship where a more senior executive is charged with helping a coming executive and showing him the elements of the role. Often, however, an outside ‘coach’ is bought in to help. Sometimes these are figures who have achieved success in other fields (such as sports, for example) who are engaged to help executives ‘learn to win’.
While there are formalized systems in place, some professional coaches rely on behaviorism as a tool to fix all problems. In some cases psychotherapy might be a better approach depending on the seriousness of a specific individual or situation.