Foreign exchange (FX or forex) trading refers to the buying and selling of foreign currencies in a market to take advantage of fluctuations in their prices. Software platforms developed to facilitate the trading of these currencies are sometimes sold as ‘white label’ products. This means that the creators of the software do not sell them under their own brand (or label) but rather allow third parties to buy them and brand them as their own.
FX white label software has gained popularity with brokers that provide forex services because they can sell the software platform under their own brand and do not have to go through the process of developing the software themselves which can be an expensive and time consuming process. Rather, they buy white label software that has a proven track record and offer it to their retail clients as an additional service when processing their foreign exchange trades.