Effective local SEO for lawyers is one of the best ways to increase search rankings when people search for legal advice.
One the keys to implementing an effective SEO strategy is to recognize that proximity, the distance of the person from a law firm, is given increasing weight by Google when determining the search results potential clients see – particularly for searches from mobiles.
Most people see the top 3 local search results on their phone and conclude that these must be the best three law firms in their area and these firms get the bulk of contacts. Google is also getting better at discrediting low-quality backlinks that are spam or come from toxic link sites.
Effective local SEO in 2020 means your law firm needs clean citations from a range of reputable sources and high DA (domain authority) backlinks that link to a homepage and other top tier pages.