Many marketers overlook LinkedIn as a lead generation platform. It’s easy to understand, there are so many competitors in the social media space that have a greater number of users. LinkedIn lead generation, however, has several advantages for the savvy marketer, listed below.
• Targeting – when marketing on LinkedIn you can target specific types of individuals in defined geographical locations and industry groups instead of targeting a large, amorphous group on other platforms and hoping for the best.
• Quality – the quality of users on the platform is one of its greatest advantages – they are more engaged, have higher incomes than the general population and include a large number of executives from high ranking companies.
• Engagement – business users are more engaged than on other platforms and have higher conversion rates. Posting on LinkedIn has been shown to result in more leads than blogging, tweeting or posting on Facebook.