Reading is a great family activity; it can describe different experiences as well as contributing to empathy, compassion and respect. In the US there us growing concern that children are not reading enough. The solution is simple: do some family reading where a member of the family reads aloud to the rest of the group. It has been shown that such activities improve learning, and can spark a lifelong interest in reading, in children.
For children to build and strengthen their vocabularies, they need to be repeatedly exposed to a variety of words in different contexts. Reading together as a family every day gives parents an opportunity to explain the meaning of a new word that their children come across. This also encourages children to read on their own more often and children report that they get ideas from their parents about which books to read.