Probably, you are launching a new business website. Maybe you need to revamp the image of your brand and want all your top and important management executives to feature on a magazine, website. Possibly, you just want your management members to have better LinkedIn profiles.
Regardless of the reason, you need to get corporate photography services onboard. Here’s a look at some of the basics.
The term “corporate photography” may sound new to many companies, but the idea has been around for the longest time. The need for a corporate photographer is pretty evident. You cannot use images clicked as selfies or randomly at some place, for the company profile, website, magazine, in-house events or for any purpose for that matter. It has to look professional and presentable, but not as glamorous as a model shooting for her portfolio. A corporate photographer specializes in getting that ‘BALANCE’. These are professional people running services that are based on expertise and experience.
The experience of corporate photography
It depends on the service you have selected, but most corporate photographers work with clients as an extended arm. They would spend some time understanding the purpose of your photoshoot, how it can and should impact your brand, and based on the work, they will offer an estimate. The prices vary, but at the very least, you can expect to pay $100 for each person. The cost usually covers up for the time, effort, setup, retouching the photos, and all other relevant aspects. It should be decided on the volume of work involved, and the best corporate photography services are always accessible when it comes to discussing your business requirements and branding needs.
Taking the right shots
A reliable corporate photography service always takes headshots for the client, besides taking images in groups and events. The idea is to ensure that every single photo that’s taken and finally approved looks and feels the same. The corporate employees and management executives will get the required instructions, so that they can pose their best. Many of these services have their own studios, and once the photos are taken, the best ones will be selected, retouched as required, and usually sent back on the same day. If you opt for company-wide headshots that are taken on location, getting the returns may take a tad more time.
Do your homework before looking for a corporate photography service and review some of their work.