In today’s always online world marketing music is no longer a matter of getting it played on the radio or a music video channel on TV. Here a some digital music marketing techniques for the 21st century.
• Create a social media following and promote your music there – it’s one of the quickest and easiest ways to reach a potential audience
• Create a website for yourself that is well-designed and highlights your unique offering
• Develop and electronic press kit and submit it to various press release sites when you release music
• Use paid marketing tactics such as PPC (Pay Per Click) advertising on relevant sites or use post boosting on sites like Instagram, for example
• Put your music on YouTube; this social media platform is one of the most widely used to listen to and discover new music