Food Packaging Color Encourages Purchase Decision

Packaging also represents your brand. It is the first marketing tool, so spend sometime designing it right. As per marketing research customers make subconscious judgement of an item in one and half minute of just seeing it. Maximum 88% decisions are based just on color. This means color registers much quickly then graphics and texts.

Consistently maintained brand identity elements like exclusive color palette and unique graphics eventually turn iconic. Color is one major factor that distinguishes a food product from its other counterparts on the shelf. As you will be ordering retail boxes in bulk for your food product line, there will be good discount offered. The best source to look for verified suppliers offering cheap retail boxes is on the internet.

Make sure to choose packaging color that projects your brands message clearly. In case, your business has signature color than it will be simple to opt one close to it. Product packaging color is as significant as choosing ingredients in food manufacturing process.


Red excites and stimulates nerve impulses and heart rate. Red improves appetite, so is seen in different food product packaging. Red makes people think of sweet and ripe things like candy, tomatoes, and strawberries. Therefore to depict sweet taste red is the best option.


Brain processes yellow color fast, so good to grab attention. Just like red yellow also stimulates hunger. It makes people feel optimistic and cheerful. Blend of yellow and red provokes taste buds, so fast food sectors [McDonald’s, KFC] has included this combination.


Orange is a combination of yellow and red, so produces same effect. It kindles emotions and senses, which encourages impulse of buying, so is good option for snacks. In food sector, it is connected with specific flavors like orange or cheese.


Besides blueberries, blue colour is almost not found in natural foods. Basically, blue is connected with honest, trust and reliability. It suggests freshness and water, so is good choice for products like sea food, bottled water, and milk. Blue is said to suppress appetite, so it is used in products with low calories.


Green is connected with organic, fresh, vegetarian, and healthy. It symbolizes health and well-being. Green is ideal, if you wish to highlight organic ingredient or associated health benefits. It is an eco-friendly way of promoting your product.


White symbolizes simplicity, purity, and cleanliness. People think there are less ingredients. White works well with other colors, so is popular in packaging for items like yogurt, milk, cream, etc.


Black is portrayed as luxurious, so customers connect it with elegance and sophistication. Adding gold or silver touch to black package enhances the feel of lavishness. According to research, dark colored plates used helps to control the amount you eat, which is appealing for diet brands.