Data is what makes modern advertisement and other information-based commerce possible by reducing the costs associated with drumming up business. Since data is a commodity, it is important to know where to find quality data for a given location and demographic. Data about individuals can be shared without giving the actual identification of internet users, while lenders can also benefit enormously by finding activity that suggests a particular consumer has bad fiscal habits.
To figure out how a particular slice of wage earners are likely to buy a product and pay for it, consider turning to multifamily market data. This refers to household consumers who fall into particular cities, income brackets, and industries. This data can be used to accurately predict the repayment of loans and reduce risk. The same data can be used to target creditworthy consumers more accurately.