Businesses often have a need for a specialized type of public relations. If a company is worried that the public will complain about its impact on the environment, then it can choose to partner with an eco friendly consultancy. A thinking business like this does not make all the issues go away, it just gives a client good advice on how to reduce pollution and the excess consumption of scarce materials. This advice can save money on raw materials, but it can also deal with a PR dilemma.
While the environment might seem like an overblown issue to someone who believes in enterprise, the increased amount of pollution in the world has greatly raised tensions over the issue. There is a greater need in the world to recycle materials and to control toxins. Since a lot of industrial metals such as palladium are in scarce supply, reducing their use is a related issue. Getting environmentalists on the ball can be a big step for your company’s earning potential.