A huge amount of new music gets uploaded every day on streaming platforms and it can be difficult to stand out from the crowd. Following are some approaches to digital music marketing.
• Know Your Fans – audience engagement is everything to sustaining a professional music career in the digital age. There are a wide variety of digital marketing options and the way to use them effectively is to find those that fans use and focus marketing efforts there.
• Social Media – it seems that on some platforms it is becoming harder to break through to reach fans but using techniques such as using influencers and reviewers in a musical niche can help an artist break through.
• Create Compelling Content – aside from the music itself artists need to give people a reason to click on their music and content is the key – whether it’s a meme or a great post.