People like to watch videos on social media; there are estimates that this type of content is preferred by more than half of all social media users. This means that social media video production is a necessary part of any social media marketing effort.
Video content is one of the easiest ways to get users’ attention and to boost engagement. There are various free and paid tools available for creating videos that are simple and inexpensive to create. Creating a professional-looking video, however, requires a range of skills and, for a more sophisticated offering, a team of professionals will be required that will take care of the design, videography, audio, editing, special effects and other elements required to create eye-catching visuals. Outsourcing video production, then, makes sense, particularly for video content that is the centrepiece of a social media marketing strategy.