Customer relationship management (CRM) software are used to manage information about prospective customers in a sales environment. Real estate CRM software is designed specifically for the real estate market and helps to manage interactions between buyers, sellers, agents, brokers, developers, financial institutions and others that are involved in the sales process. It caters to the needs of real estate agents and firms by providing functions for managing incoming requests, preparing price quotes and property management and many others; it takes care of the end-to-end process management for real estate agencies.
In real estate businesses, selling or buying is often a long process, that involves many follow-ups and re-negotiations. Implementing CRM software gives realtors an efficient way to manage contacts, schedule tasks, monitor their sales process, and to stay organized so that they can build successful relationships, increase sales and close deals.