All for Joomla All for Webmasters

A Guide for Beauty Business Owners: Use Leaflet Marketing to Attract More Customers

Jan 31, 2019

Did you know, women spend up to £40,000 on hair and £100,000 on make-up in their lifetime? This interesting statistic was shared by, along with a finding that: few people will book an appointment at a salon that looks shabby. With that said, for beauty businesses there’s a huge importance placed on maintaining a high standard of professionalism and presenting their services and products in an attractive manner. This is where printed marketing materials can help.

For a beauty company, a combination of printed items could work well, such as A4 booklet printing and pull up banners to premium pop up displays. But for today, we’re going to focus on why a well-designed leaflet could be the perfect cost-effective, sales tool to kickstart your marketing in 2019.

Like beauty, leaflets are visual

According to studies, you have just 50 microseconds to make a good first impression — in other words, not a lot of time. So, surely, you need promotional material that creates an instant impact, immediately signals your USPs, and is positively and attractively presented. A leaflet, unlike a brochure or pamphlet that can feature several pages, allows you to condense the very best of your services and products into one, easy-to-read page for maximum effect.

As the owner of a beauty business, your target consumer will be someone who cares about how they look. In fact, a Consumer Insights 2017 report by Cosmetics Europe found that 71% of consumers believe that cosmetic and personal care are ‘important or very important in their daily lives’, which makes offering your customers a beautifully designed leaflet all the more necessary and effective.

Use pleasant, complementary colours to create a nice aesthetic and opt for an elegant font to create an impression of class. High-quality imagery featuring happy customers is also a shrewd tactic and will help catch your audience’s eye. According to 3M, a science-based tech company, humans process images 60,000 times faster than text. Therefore, incorporating two descriptive photos in your leaflet is likely to improve how much about your beauty business the reader takes in — which should mean they’re more likely to consider you.

Try a direct mail method to distribute your leaflets

Women who are between the ages of 18 and 34 make up the largest part of the cosmetics market, and this age band may be your target consumer as a beauty business owner — but the problem is: how do you contact these women specifically? If you adopt your leaflet marketing strategy as a direct mail campaign, your leaflets will allow you to target potential customers within a particular age bracket in key locations around your business. Direct mail is a form of marketing that helps companies send promotional material to a targeted group of current or potential customers. Therefore, you can reduce waste, save on over-ordering at the printer, and increase the chance that your leaflet will reach the right person. To do this, either conduct your own target audience research — for example, by using social media or surveys — or purchase key data, like ages and addresses, from third-party sites.

A direct mail print marketing strategy can help set you apart

We don’t need to tell you that your industry has a lot of competition. With new products constantly coming onto the market, fresh trends rising and dropping, and the growing influence of online beauty tutorials, you have a lot to contend with in the sector.

Out of all industries, the beauty sector was actually one of the few that fared relatively well throughout the recession of 2008. The global skincare, beauty and cosmetics industry is anticipated to reach a worth of $675 million by 2020. With a value of around £17 billion in the UK and employing more than one million people, these figures show that beauty is a lucrative and attractive sector for entrepreneurs. So, how do you stand out?

Using leaflets as part of a direct mail print marketing campaign will help get your logo and brand out there. At a time when digital platforms seem to be taking over multiple parts of our lives — from how we pay for goods to how we speak with friends — you need an advertising strategy that sets you apart. So, go against the grain and invest in print. You probably already have a Facebook page and Instagram account to keep in touch with your clients, as well as an email database to send out deals as you wish. Therefore, opting for print marketing campaign will allow you to widen your net and reach an offline audience.

According to research by a neuromarketing firm, direct mail requires approximately 20% less brain effort to process than digital media, indicating that it is simpler to understand and store in our memories. In a recall test, 75% of those taking part were able to recall the business name after viewing it on a direct mail ad, compared to only 44% who were able to after seeing it on a digital ad. Is it possible that all of those beauty brands that put all their ads and offers online are missing a trick?

Increase your ROI with leaflet marketing

According to Direct Line for Business, starting and running a beauty salon is ‘not cheap’, therefore you should try and save money wherever you can. Unlike lookbooks and catalogues, a single-sheet leaflet is one of the more cost-effective print options. Similarly, a one-off bulk purchase of leaflets may work out less in the long run than the cost it takes to maintain and run a digital marketing campaign. Despite common misconceptions that claim digital to be a free-of-charge platform for effective marketing techniques, your print material may actually be more effective than anything you could create digitally. A study that looked at the efficiency of print media compared to digital platforms including online banners conducted by research firm, GfK, showed that print ads provided the highest ROI: 120%. Perhaps digital is not as useful as anticipated.

Want to enhance your staying power?

Think about when people visit you. Is it regularly or as a rare treat? If it’s often, this means you have to continually work to win their custom. If it’s seldom, you have to create marketing material that sticks in their mind so that, when they decide they want a beauty treatment, they think of you. According to the Direct Marketing Association, 45% of people keep leaflets on a board or in a drawer. So, while digital ads disappear, you can create an attractive, lightweight leaflet that your potential customer will be inclined to pin on a wall or on their fridge where they’ll have a constant reminder of your services and products.

Attract new customers with a discount offer

Leaflet marketing may also allow you to capitalise on attracting new customers with a discount offer. 57% of shoppers are encouraged to buy for the first time when they are given the chance to redeem a coupon, according to VoucherCloud, and 80% of consumers claim to use coupons regularly. If you’re looking to advertise new cosmetics or attract new customers for a flagging treatment, a leaflet that acts as a voucher can clearly help.

Since we’ve already discovered that people are inclined to retain leaflets, your audience will have more time to act on the tempting discount you’re offering, as opposed to receiving a pop-up ad or generic email. Plus, giving a time limit on your offer and highlighting this with a bold, coloured font on your leaflet will give your audience an effective reminder to act fast!

Leaflet marketing offers beauty businesses a world of opportunities. Research ideas and print companies online to find the ideal leaflet design to enhance and promote your brand.


Read More

Reduction in Packaging Never Means Promotion of Cheap Packaging

Jan 29, 2019

Many companies and business owners feel that cheap packaging and lower quality are directly proportional to each other. But this is not so because just making small changes can help to generate great savings. Lighter yet strong and durable packaging material can be preferred to keep the package lightweight. Digital and automated printing on the packaging material makes the task time-savvy.

An increase in cross-functional collaboration helps to speed up the logistics and supply tasks. Also, several companies use software or industrial experts for reducing packaging costs .With the help of this,a company save time, effort and money, all in one-go.

Read More

Benefits of workplace conflict resolution training

Jan 29, 2019

Conflicts are inevitable in a workplace where there will always be a difference of opinion. However, having the skill to resolve the issues is a bigger asset. Some other benefits of workplace conflict resolutions training include stronger relationships, reduced tension, problem solving and increased understanding. It is important to hear both parties conflicting with each other to find the middle path.

Your search for the best place that offers workplace conflict resolution training Singapore is Discipline Dynamics. We understand what workplace conflicts are and the way they can ruin an organization and its productivity. In this respect, we offer customized training sessions to your employees and management making them work amicably.

Read More

Decoding the Benefits of Digitization of KYC

Jan 28, 2019

Digitization has changed the way we interact and use financial services. KYC (Know Your Customer, for the uninitiated) compliance is a must for businesses in financial and all allied sector, and businesses have to keep up with FINTRAC / AML regulations. For consumers, KYC was about a physical form and submitting physical documents – a process that took considerable time and was among the chief reason for increasing dropouts. KYC compliance is new reality that brands need to accept and adopt, but digitization certainly makes the move easier. digital KYC is now up for grabs, and in this post, we are discussing more about the benefits.

  • Go paperless. There is no denying that digital KYC is the need of the hour, especially in an environment that is being fuelled by paperless technologies. You can do away with all those KYC forms and paperwork involved, which often irritated an otherwise interested consumer.

  • Reduce identity thefts. Physical KYC had inherent risks of papers being misplaced, lost or misused, and while critics do have their concerns when it comes to digital information being stolen, the risks of identity thefts are minimized for sure.
  • Minimize forgery of documents. There are many cases where KYC documents have been used for varied kinds of forgery. Real time verifications leave no scope of data theft, especially on behalf of employees and agencies/parties that have access to company data.
  • Assured compliance. If you select the right digital KYC API, you don’t have to bother FINTRAC or AML regulations and compliance means. Basic details like address, name, phone number can be verified directly by leveraging the user’s bank accounts.
  • Improve customer onboarding experience. Eventually, every service is doing their bit to entice and retain customers, and digitization of KYC is the right step in that regard. You can consider rethinking the way customers imagine the KYC process to be, which will improve onboarding experience.

Things to know

It is necessary to understand if the digital KYC API and service selected by you is reliable and known in the first place. The company must offer assistance for integration, and the whole process of shift should be an easy one. It is also a good idea to consider what digital KYC can do for your business in the long run, because whatever you adopt, it’s likely to remain a constant for at least a while. Check online now for more details on KYC digitization.

Read More

What is metal fabrication?

Jan 28, 2019

Metal fabrication is the process of fabricating or creating parts, machines and structures from different raw materials. The process of creating metal structures involves the cutting, bending and assembling of the metals as a complete procedure. Custom metal fabrication involves the process to be done for the creation of specific structures.

If you are looking for the best company that provides high quality and affordable custom metal fabrication Singapore, then you can get in touch with representatives of Fujitson. We are a company that provides a range of services including metal fabrication, laser cutting, bending and others.

Read More

What is meant by zone 2 lighting?

Jan 26, 2019

Zone 2 lighting is the lighting ideal for hazardous areas that are classified as Zone 2. These lighting fixtures are such that they can withstand the corrosive environment or the existence of gaseous atmosphere. The lighting is such that they do not burn very easily or ignite a spark. These types of lighting are ideal for chemical and petrochemical industries, refineries and off-shore platforms. The idea is to find the best and the most established company where you will be able to find the lights that you require.

You can get in touch with Supermec in Singapore for any requirements of any types of Zone 2 lighting. We are an experienced company dealing in such equipment and assure you of providing the best lights for your money.

Read More

SEO Book to Educate You The Way hitting the Rankings

Jan 26, 2019

Thousands (or perhaps millions) of individuals are attempting difficult to achieve your company daily, but so frequently they simply can’t succeed. They appear for the site for you personally on the internet, but rather they see individuals nasty competitors you have who got to the peak of internet search engine search engines. Ask what goes on consequently. The solution lies at first glance: you lose a lot of prospects – and also you don’t know about this. How could this nasty factor happen?

That’s very simple to understand. Probably, your competitors got themselves busy with SEO, or Internet Search Engine Optimization. This marketing technique makes websites go to the greatest placements searching engines each time a internet user types in short or perhaps a phrase. Google, Yahoo! along with other search engines like google may bring throngs of people aimed at your website every single day. This is often thousands, and well, this is often millions. But that’s only if you popularity within their rankings.

There’s insightful online sources that will help you here. Online guides for SEO beginners help you to get a fast start, blogs, forums allow you to pay attention to experienced SEOs and make contact with newbies like yourself. In this massive selection of places to visit, so how exactly does a new find the correct way?

Here’s the straightforward answer: go and discover who Dan Richmond is.:) This man is really a professional SEO and totally free of charge he will help you take revenge in your competitors winning back your pride and clientss. You do not need a gun. Your main weapon is going to be Dan’s FREE SEO guide known as SEO used. And, trust me, this is actually the greatest SEO barrel you may get. SEO used is effective, accurate, safe, and 100% free. Dan come up with his 8 years’ Internet Experience to educate anybody SEO in the beginning. Equipped with real-existence tested techniques from his SEO arsenal, you’ll without a doubt smash your competitors in the search engines, Yahoo or other internet search engine rankings.

Why this free guide, not other things? That’s due to the unique concept behind it. This SEO book is dependant on a completely practice-driven approach. Once you have acquired a brand new skill you do not wait a sec for doing things and obtain your benefits. You receive obvious, simple to follow instructions regarding how to act upon your recently-acquired understanding to get at Google’s top. And also the sooner you begin with your SEO campaign, the faster you will notice your results. “Be fast or perhaps be dead”, runs the word of SEO professionals. Out of this SEO guide become familiar with how to be the quickest guy within the entire Wild Wild Web. SEO used may be the only SEO book that provides detailed advice regarding how to accelerate your SEO efforts twelve occasions with the aid of special SEO software.

And, as though this wasn’t enough, there’s one more feature that singles out this SEO book. You will not need any background SEO understanding to accomplish your SEO used training. Even if it’s the very first time you’ve probably heard about SEO you will have little difficulty digging it. You will have detailed step-by-step guidelines to follow along with so you are aware what to do every next minute. You will find graphs, illustrations and screenshots to obtain a much better concept of the procedure.

Near the perfect actionable SEO understanding, you’re going to get tips about while using best SEO software to hurry up any SEO job that you can do faster and much more effectively.

And you’ll get the own Free SEO Certificate! Each portion of SEO used book ends having a quiz. Complete all of the quizzes and you’ll obtain a special SEO Certificate. That which you use it next can be you – show it in your website, hands it on your wall. Boast for your buddies, gain in respect out of your colleagues…

So, after finishing the SEO used course you feel an authorized SEO specialist. What’s much more important is the fact that throughout the course you can immediately place your recently-acquired understanding and skills into practice. So your business website moves rapidly in internet search engine rankings, generates you plenty of holiday makers and boosts your web sales.

If you are considering hiring a provider of SEO Singapore, avoid companies that do not discuss their strategies in detail. A reputable company should freely explain what they do and how they can help you achieve all your SEO goals.

Read More

Reasons to Hire Warehousing Distribution Services

Jan 24, 2019

In order to expand their company, startups find it difficult to arrange for money for the growth of their business. In such conditions, buying their own warehousing is an extra load on the company. It is not only time consuming but expensive also in terms of keeping their own staff and maintaining the equipment. So outsourcing warehousing distribution services is a great idea.

With outsourced warehousing, you need not to buy space, equipment, or technology as it already provided by the warehousing company. For all type of warehousing facilities, you can contact Richland Trading and Services in Singapore, which is just a phone call away.

Read More

Do You Know the Advantages of Hydraulic Tensioner?

Jan 23, 2019

Hydraulic tensioners, stud and bolt tensioning can offer following important benefits:

  • Very accurate and repeatable stud-loading

The theory as well as practice of tightening by using any hydraulic tensioners, bolt tensioners and any hydraulic stud is quite simple. Hydraulic stud tensioner can be a kind of special type of hydraulic cylinder.

Any tension that it applies to a stud will be directly proportional to area of this hydraulic cylinder and also the hydraulic pressure that is supplied by pump. As all these variables are very closely controlled, the stud tensioning can be highly accurate.

  • Uniform stud loading

Even any loading in each of the stud is important, specifically in applications with gaskets. Multiple numbers of hydraulic stud tensioners are recommended for applications, where there are a greater number of studs.

Hydraulic Tensioners are internally connected with each other and also to the pump. When the hydraulic pressure will increase, tension in each of the stud will be the same, and its flange will come together evenly and simultaneously.

  • Saving of both time and labor

When multiple numbers of hydraulic stud tensioners, work together, then it can save time. Using any hydraulic tensioners is normally faster than using only hydraulic torque wrenches.

As compared to torque, for every 4 studs on flange, and “25% cover” using any single hydraulic tensioner can typically cut your tightening time by almost 50%. Keeping single hydraulic tensioner for each 2 studs, or for “50% cover”, your time is cut by 33% more.

  • Ease of safety and use

Hydraulic tensioners, bolt tensioners and hydraulic stud have very high power-to-weight ratio. Usually they can be lighter, much less bulky and easier to use as compared to torque tools. Any single operator can work in most of the applications with much less effort.

Operator will handle the parts of hydraulic tensioner parts e.g. Puller Bar, Load Cell and Bridge separately. Weight of any of these parts will usually be significantly less as compared to weight of hydraulic wrench/socket, for the same tightening capacity and stud size.

Hydraulic bolt tensioners and studs are much safer to use as compared to bolt heaters or slugging wrenches. The hand or air operated, hydraulic pumps can be inherently explosion proof.

  • Much increased stud life

Hydraulic Stud Tensioning can eliminate seizing and thread galling. While using Hydraulic Tensioners, its nut and threads contact surfaces will not see high contact pressures which cause galling.

Read More

High-quality Translation Services for Greater Business Sensitivity:

Jan 23, 2019

After years of hard work and dedication, you have finally managed to expand your business to enter the international market. You are looking for greater opportunities to grow your company in countries other than your hometown. A robust short-term and long-term plan has been formulated, a budget has been allocated for the same, and the company board of directors has given its approval.

Now, it’s time to focus on reaching those foreign markets by using high-quality Singapore translation services for your business documents. Employing professional services conveys to local tradesmen that you respect their language and culture. Learn more about how translations play a crucial role in ensuring business sensitivity at Lingua Technologies International.

Read More