A most important reason to look for good investment is to get quality website design. Your website users must get that they need and they are the actual judge who decide within few seconds of visiting your website, if your website is cluttered, confusing or easy to navigate.
A thumb rule is to consider navigation to keep it intuitive. The attention of customer is short and in case it takes them longer time to figure out your contact page, the chances of getting such users to revisit is highly impossible. The concept is clear only when navigation offers its smooth ride.