Amazon is a competitive marketplace that houses all types of sellers. But despite the competition, more and more sellers are selling their products on the site. This means that sellers have to compete with others to be found on Amazon’s search result pages. Fortunately, there are ways to get on top of these pages and stay there. These include the following:
Generate Customer Reviews
Amazon buyers tend to check out products with as many customer reviews as possible. Although Amazon will source reviews from your customers, you want to ensure your product gets just positive reviews. You can do this by using an email marketing campaign or through your site. If your product gets many positive reviews, it can have a higher ranking on search engine result page. Plus, reviews can be used for improving keywords on your Amazon Product Details Pages. For this purpose, you will need to use amazon product research tools for tracking customer responses and addressing any customer issues.
Use Fulfilled by Amazon (FBA)
If you want to save yourself the hassle of paying for staff to take care of your orders, you want to pay Amazon to fulfill your orders through FBA. This also means that Amazon takes on the burdens of customer service and returns associated with your FBA listings. Plus your product can qualify for Prime 2-Day Shipping and you can win the buy Box more frequently for FBA listings. Merchant-fulfilled network products don’t get to compete with Prime products without compromising margins since FBA listings tend to get a high visibility in search results.
Get More Sales
If you can afford, try to promote your listings through Amazon Sponsored Products and use most of this to promote your less-popular listings to boost your sales and exposure. However, in terms of increasing your e-commerce profits, you may have to take a counter-intuitive approach. The reason is that Amazon search engine puts the best-selling products at the top of the page. Thus, even if your certain product listing is getting a higher exposure, you want to increase that exposure even more since this can affect your bottom line significantly.
Make the Best Product Listing
You want to ensure your product page does not miss any information so it can get listed at the top of results pages. You can make the right product listing by having a brand name, product title, product description, images, bullet points, complete product specs, and product details. Once you have made a listing, use a listing analyzer that shows the quality of your listing page and help you improve this page to get more customer attention.